You are holding a hammer. Everything looks like a nail.
But is that THE best hammer?


A common situation in B2B:

➤ You use 10+ software systems to run your business
➤ Most systems have a basic integration
➤ The team gets by with what they have


However, people do not like nor trust the status quo.

There must be a better way!

A more efficient way.
A better hammer 🔨


What is the status quo?

➤ It is extremely inefficient, and customer service suffers
➤ The switching between systems takes too long
➤ Precious time is wasted, as insights are hidden


Let’s get personal. The questions:

➤ Did the customer pay the last 2 invoices?
➤ What version of the contact details is correct?
➤ How many open tickets does this customer have?
➤ Which products did they buy? Are they using them?


The answers are hidden:

➤ 2 emails and 30 minutes to find an outstanding invoice
➤ 15 clicks to find the next prospect and 30 minutes to research them
➤ 2 systems and 45 minutes to understand a support escalation and 3 open tickets
➤ 3 teams, 1 hour of effort, to know which products the customer has. Low product engagement puts the renewal at risk


There must be a better hammer. And there is!

A solid integration platform (iPaaS) is that hammer.
And what a hammer!
Powerful, versatile and designed to drive efficiency.


With iPaaS you can:

➤ Connect and integrate systems and data sources
➤ Automate processes across systems
➤ Elegantly orchestrate multiple systems together, as one

An iPaaS is your B2B building blocks solution.
To help achieve your business goals better and faster.

When implemented correctly, your team achieves their business outcomes more efficiently.


Where to next?

Give your team the best chance to succeed.
The possibility of having systems that they want to use.
Systems that provide efficiency and value.


➡️ Use the right hammer for your business! ⬅️

You’ll… nail it!


And your RevOps team will thank you for it.



I am Enrico 👋 and I improve B2B businesses with tech.

Ready to orchestrate your CRM with other software solutions today?

I can even act on your behalf in the iPaaS product technical selection processes. 🔎


PS - Do you want to know more about iPaaS? You can start by reading the pinned comments, below.


#iPaaS #orchestration #B2B #SaaS #efficiency #RevOps


Tray.ai
n8n
Celigo
Relay.app
Workato
Make
UiPath
Boomi
Mulesoft


📌 What is an Integration Platform as a Service (iPaaS)?

📌 What is the key role of iPaaS in modern businesses??