How do you increase profits in B2B?

What do you do in the next 2 - 6 months?


At the basic level, you can only:
→ Reduce costs.
→ Increase revenue.


Reducing costs is good, but it does not get you far.


To increase revenue, you can do several things.
But what about while increasing profits?
And in the short term?


You could:

  1. Optimise sales and marketing.
  2. Improve customer experience and retention.
  3. Leverage data and tech for better decision-making.

This is only to name a few. It is a delicate balance.


How do you determine which action to take next?
What is your short-term and long-term strategy?


CEO, CRO and COO: it helps to have a clear process.

Here are some ideas to guide you:

  1. Assess current performance and survey your team.
  2. Implement quick and valuable wins.
  3. Improve customer experience for longer retention.
  4. Adopt automation for streamlined operations.
  5. Measure and iterate



Practical examples:

→ Immediate lead routing 👉 faster response
→ Automated lead enrichment 👉 faster ICP outreach
→ Reminders and notifications 👉 reduced missed actions
→ Automated CS account snapshots 👉 better service
→ Automated data syncs 👉 better service and efficiency

Practical realised benefits:

→ Faster responses 👉 higher close rate.
→ Better responses 👉 happier customers.
→ Correct reporting and data 👉 informed decisions.


I am Enrico 👋 and I improve businesses with tech.

I specialise in helping B2B businesses.
I focus on businesses with over 100 employees.
I help them gain quick wins through SaaS automation.

How can I help you today?