How do you feel by reading this #CRM quote from Forrester (2022): “68% struggle with getting a single view of the customer” ?

Paraphrasing it, most CRM implementations without #integration strategies, are prone to failure.

What is your integration #strategy to help you solve this problem?

🔀 Are you relying on point-to-point one-purpose integrations?

🔄 Do you have a more holistic and long-term approach? (e.g.: an #iPaaS platform or a home-grown solution)