Are you losing deals because your follow-up is too slow?

In B2B sales, every minute counts.

Getting back to prospects while their interest is high could be the difference between a deal closed or one that slips away.

I have seen it happen too often:
• No follow-up at all
• First contact days too late, after they have committed to another vendor

But I have also experienced the opposite.
A company recently called me within seconds of completing their live webinar.
I must say that I was more than pleasantly surprised.

Effective routing, effective enriching and automated research, and a Slack message with all the needed details.
How do I know? I asked them!

They knew who I was, and although I am not their ideal or even target customer, their speed made me become a fan.
I could be scouting solutions for my customers.
I could refer a solution to my network.
I could become a partner.

Are you the company that lets deals slip away?
Or are you the one that is remembered for fast, effective service?

✅ Test your process, ensure it monitors SLAs, and close more deals.


What steps do you take to prevent leads from slipping through the cracks?