Can your organisation survive in this time of uncertainty?

Are you building a resilient business?

How do you respond to adversity?
How quickly can you pivot?

All interesting questions any business leader should ask themselves today.


To guide the conversation, I stumbled upon this episode of Coffee with Massimo Pezzini, and I thought I would share it with you.

While this is Workato’s produced content, it is #iPaaS platform agnostic.

My questions to you are:

  1. Do you have one or more Citizen Integrator personas in your business today?
  2. Do you have a common approach across departments to interconnect and orchestrate multiple systems together to achieve a specific goal, and surface insights from data?
  3. Who ultimately owns and is responsible for this function of the business?


Is it IT with the CIO? CMO? CRO or CFO, as it aligns all revenue-generating (now labelled #RevOps) efforts under one persona? Is it the CEO directly? A combination of all of those people? Who else is this function owned by, in your business, today?


Let me know your point of view!


PS: Share the post with someone in your organisation who is interested in this topic!