My key takeaways from last week’s Automate conference.

True orchestration is key for the best outcomes.


Last week at Sydney’s Workato Automate event, I had the privilege of connecting with industry innovators who are revolutionising their businesses through continuous improvement and true systems orchestration programs.

From the many inspiring stories and achievements, I have distilled my top 3 insights:


➤ 1 - The Era of Enterprise Orchestration

We have moved beyond simple automation.
Today’s iPaaS should focus on orchestrating complex processes - integrating experiences, data, apps, and workflows across the enterprise.

I have seen this firsthand with my clients, and “orchestration” has become the keyword in all my conversations. Automation alone no longer meets the real needs of businesses.


➤ 2 - Productivity Paradox

The drop in productivity caused by fragmented systems and scattered integration approaches is a critical issue.
Businesses must focus on unified platforms to simplify and harmonise processes.
A “lift and replace” approach will not suffice.


➤ 3 - AI-Powered Chatbots

AI advancements are enabling the rapid development and deployment of chatbots, boosting data visibility and responsiveness in real time.
The goal is to empower every individual within the business with productivity superpowers.


Now the difficult question.

Can your business afford to fall behind vs the competition?




I am Enrico 👋 and I improve B2B businesses with tech.

How can I help you today?


#iPaaS #orchestration #BusinessTransformation #workato




📌 During the conference we heard great content and contributions from Chandar Pattabhiram, Carter Busse, Peter Witt, Martin Rubens and Dominic Martens, to name a few!


📌 We met several new people including Neil Rodgers, James Salisbury, Chris Thompson and Lucy Joseph, great meeting you!

And some previous colleagues and friends: Luke Modlmayr!


📌 Which platform can help you?

Some of the platforms that could enable your orchestration strategy, depending on your needs and maturity are:

Workato, Tray.ai, n8n, Celigo, Relay.app and Make


📌 What is an Integration Platform as a Service (iPaaS)?


📌 What is the key role of iPaaS in modern businesses??