See below what Scott Brinker from HubSpot, MarketingOps.com and all the surveyed professionals have to say about the increasing need for integrations of the marketing stack.
> 80% of the surveyed people selected the “ability to integrate to existing and new technology” as the most important selection criteria.
Word of advice, make sure you do your technical due diligence to uncover any limitations or peculiarities, with a technical POC before selection!
… and if you need help, you know where to find me!
Why integration tops Martech product selection criteria in 2025
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